Scope of Project

Messaging
Logo Design
Identity Design
Web Design

A few months ago, the Komi team was approached by Fool and MarkTheHabibi to design the visual identity and website for the ground-breaking generative NFT project “Generation Habibi”.

As long-time fans of the Habibis, we were absolutely delighted!

We set out to craft a logo that captures the iconic Habibi features and pairs them with bespoke bilingual wordmarks. We were lucky to have renowned type designer, Abdo Mohamed, collaborate with us on crafting and executing the Arabic wordmark.

Balancing the rich 3D renders of Gen Habibi with the flat iconography, or stickers, created a flexible identity system that can be used across a multitude of applications.